In 2011 I designed some banners for the shop. These would be used as promotional templates.  I wanted to create a red ribbon which continued from slide to the next and through the cyclist's experience.  This ribbon represented the ever present buycycle support. The project was interesting as there was little or no budget, images were borrowed and begged.
The company later asked me to design some full page magazine ads for the Ride Magazine. The First ad, bryton, was inspired by this awesome video.
The next was this Camelback ad. They needed something simple and straight forward. Image compliments of
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